Blog – Hostyler Group

Core Web Vitals: A guide for Woo store owners

This article was contributed by ️⚡️ 💰 Cody Landefeld. Partner and co-founder at Mode Effect, a true ecommerce consulting firm…

Is Your Marketing Copy Working to Sell Your Products?

Here on the internet, words and pictures are all you have to sell your product. So your writing is the…

Choosing the best way to scale your store’s traffic

As a store owner, you’re likely focused — and rightfully so — on growing. Growing your product selections, growing your…

Marketing tactics for new stores (and the extensions to make them happen)

When you start an online store, there are hundreds of things that demand your attention. Along with the basics —…

7 Options for Sales Built Into WooCommerce

We’ve said it before, and we’ll say it again: your customers love a good sale. For some shoppers, there’s nothing more…

What you can learn from Woo’s holiday sales

We run a couple of major holiday sales on Woo.com each year, including Hallowoon, Black Friday, and Cyber Monday. The…

Insights and tips from our email marketing experiments

Email marketing has long been — and remains — a popular method for acquiring customers and boosting sales. And it’s…

Understanding the Email Marketing Lifecycle

The Sequoia Data Corporation introduced Compumarket, the first internet-based system for eCommerce, in 1989. Barely 20 years later, eCommerce sales…

WooCommerce Email Tools and Integrations

This week we’re putting the spotlight on email marketing for WooCommerce: understanding the email lifecycle, emails best practices, and helpful tools…

Five Best Practices for eCommerce Email Marketing

Email marketing is all about building a relationship with your customers by sending the right communication at the right time.…

Creative Email Suggestions to Stand Out from The Crowd

We hope you’ve enjoyed this four part series on email marketing! To wrap it up, we want to leave you with some…

Google Shopping for WooCommerce: How to Set Up Your Product Feed

Google Shopping ads — those graphic product ads you see at the top of a page of search results —…

Should Your Business Use Instagram for Marketing? Six Questions To Ask

Wondering if your business should be on Instagram? The short answer is that whatever you’re selling, you should consider it.…

Shopping on Instagram: Tag WooCommerce Products in Posts and Drive Traffic to Your Store

You’re exploring whether Instagram and its one billion users can help grow your business, right? If you have a WooCommerce…

How to Create Coupons with WooCommerce

Coupons are a great way to attract new customers and get loyal ones to come back for more. WooCommerce includes…

How to Use Coupons and Email to Drive Customer Retention

Creating coupons with WooCommerce is straightforward, and coupons are effective tools to market your store and products, convert visitors into customers,…

Win the Holiday Season with These Four Marketing Tips

Another holiday season is right around the corner, and we know that it can be easy to start feeling a…

Don’t Let eCommerce Checkout Chase Customers Away

Do your customers tell you that your eCommerce site is a joy to shop? Probably not! While some people really…

Use Events and Wacky Holidays to Attract New and Returning Customers

Part of marketing involves getting seen by people searching for a solution to a problem that your product or service…

Make the Sale and Bring Them Back: 5 Tools to Reduce Cart Abandonment and Improve Customer Loyalty

You’ve been able to overcome the challenge of getting people to your eCommerce store. Congratulations! That’s a big step in…

Using the Art of Psychology to Write Product Descriptions that Increase Sales

By the time a visitor finds your product, you’ve overcome one of the biggest hurdles for eCommerce store owners. Out…

How to Optimize Images to Speed Up Your Online Store

People like fast sites; search engines like fast sites. Everyone on the Internet likes fast-loading sites. Think about how you…

7 Easy-to-Use Extensions to Boost Ecommerce Sales Without Annoying Your Customers

Increase Online Sales Through Strategic Upselling, Discounts, and Bundling It’s a lot easier to increase revenue from your existing customer…

How to Use Instagram to Make More Money for your Online Store

Shoppable Posts Offer a Powerful Way to Connect Followers to Your WooCommerce Store Over one billion users log on to…

How to Upsell and Cross-Sell Your Way to Higher Revenue with WooCommerce

Your eCommerce store can gain revenue from two types of customers: New customers and existing customers. In both cases, you…

Drive more sales with Pinterest for WooCommerce

If Pinterest isn’t already part of your marketing playbook, you’re missing out on an opportunity to tap into a highly-engaged…

Why WooCommerce Stores Should Also Sell on Amazon and eBay

It’s tempting to focus solely on your WooCommerce store rather than expand to other marketplaces. You can retain control, connect…

How to Draw Attention to Your Online Store in a Crowded Marketplace

7 Ways to Rise Above the Ocean of Competing Products If you have a fairly common product that you’re trying…

Nonprofit Marketing Strategies to Increase Awareness and Raise Money for Your Cause

Nonprofit marketing is, in many ways, no different than any other kind of marketing. You must become known, continue to…

Utilize Google Search Console to Improve Your Store’s Visibility

Google Search Console is a powerful, free tool that can help online store owners have a healthy, search-engine-friendly website. It…

Why You Should Consider Letting Your Customers Name Their Own Price

Nine ways to use Name Your Price to improve the customer experience and increase revenue Allowing your customers to choose…

Why Your Store’s FAQ Page is More Important Than You Think

The Frequently Asked Questions page on your site is more than just a resource for customer inquiries. If used correctly,…

How to Improve Bounce Rate

To run a successful online store, you not only have to attract the right audience to your site – you…

Product Packaging: Exceed Customer Expectations to Gain Loyal Followers and Repeat Business

The buying experience doesn’t end once your customer clicks the order button. To grow your business through repeat customers and…

Improve Member Retention: Nine Ways to Build Engagement and Loyalty

If you run a membership site, you know that retaining existing members is critical to success. Obtaining new customers is…

Reach More Customers with Pinterest and Google Shopping

Whether you’re a veteran store owner or you’ve just begun to list your products online, one of the most critical…

How to Increase Customer Loyalty Using Three WooCommerce Extensions

Finding new customers is often one of the most difficult and expensive parts of owning a business. That’s why repeat…

Designing Successful Holiday Ads

For many retailers, the holidays are responsible for a substantial portion of annual sales. And, this year, experts predict holiday…

Nine Secrets to Getting Noticed During the Holiday Season

How to Break Through the Clutter, Competition, and Customer Resistance The holiday season offers many businesses their best chance of…

How to Scale Your Online Store with WooCommerce

A common myth we hear is that WooCommerce can’t scale. But the truth is that the flexibility of WooCommerce, along…

The Psychology of an Online Shopper

Every time someone makes a purchase online, there are a wealth of psychological factors that come into play. So understanding…

Six Ways to Boost Referral Traffic and Attract Shoppers Who Are Ready to Buy

For most of business history, a referral was a real person telling another real person about something terrific: “Hey, you…

Six Ways to Turn Social Media Followers into Customers

Are you tired of social media taking so much time but producing so few results for your business? It’s a…

How to Choose Topics and Write Blog Posts for Your Online Store

You know that content marketing is a valuable way to grow your business but you’re not sure what to write…

Leverage Email Marketing and Pop-ups to Keep Customers Coming Back

You have a beautifully crafted store, people are finding your website, and sales are trickling in. What’s next? You could…

Food Marketing: How to Sell Online

Food isn’t just sustenance, it’s an experience. The word “foodie” started trending on Google in 2004 and, less than two…

7 Ways to Engage Customers with Post-Purchase Email Automation

When someone purchases from your store, you have the opportunity to communicate with your customer in a way that both…

How to Create Buyer Personas for Your Online Store

It’s always important to truly understand your customers. What do their day-to-day lives look like? What problems does your product…

Three Essential Follow-Up Emails Every WooCommerce Store Needs

As a WooCommerce store owner, you not only need to find new customers, but you need to make the most…

Why Customer Communication is Crucial in Times of Uncertainty

COVID-19 has many small business owners and their customers worried and confused. You might be tempted to limit communication with…

How to Advertise your Products on Google for Free During COVID-19

People are shopping online more than ever, and shipping providers around the world are still operating. If you can safely…

Google Search Ads for Beginners – How to Get Started with Search Engine Marketing

Are you looking to boost high-quality traffic to your online store? While search engine optimization (SEO) is a valuable and…

Customer Loyalty: Ten Ways to Earn More Repeat Buyers

It’s far easier to sell to existing customers than win new ones, but many online stores spend most of their…

The Top Seven Ways to Maximize Your Email Marketing

For online stores in particular, email marketing is the best way to connect with existing customers and followers — those…

Why Your Online Store Needs a CRM (And How to Use One)

Publisher’s Note: HubSpot is a partner of ours and they offer a CRM extension for WordPress that works with WooCommerce.…

Nine Ways to Use Social Media (and Five Pro Tips!)

Social media is a powerful way to promote your products, reach new customers, and build a community around your business.…

Increase Online Sales with Creative Mail

eCommerce is on the rise. Some major retailers saw eCommerce sales nearly double during the pandemic while the industry as…

Four Cyber Week and Black Friday Marketing Strategies for eCommerce Businesses

Black Friday and Cyber Week in 2020 are shaping up to be unlike any other in history. The biggest shopping…

How Nonprofits and Online Businesses Can Grow on Giving Tuesday

Giving Tuesday began in 2012 as a fundraising opportunity for nonprofits in response to the consumerism of the holiday season. …

Holiday Marketing for Service-Based Businesses

Sales increases, fun marketing messages, and exciting promotions aren’t just for retailers. If you run a service-based business, your bottom-line…

Gift Cards Are Great for the Holidays — and for Your Store

Gift cards play an important role, especially around the holiday shopping season, when 30% of all retail sales occur. Most…

Seven Ways to Create New Content for the Holidays

During the holidays, when retailers are competing for ad space and market share, it’s especially important to make your brand…

Influencer Marketing – How to Build Trust with New Audiences

Influencer marketing is an inevitable byproduct of social media. Why? Because it’s basically a super-charged testimonial. It’s word-of-mouth advertising on…

4 Full-Funnel Marketing Tips to Drive Purchases on Facebook

Advertising on Facebook can require a bit of a time investment. From creating ads to experimenting with ways to get…

Three Ways Any Business Can Drive Traffic to their Online Store

If no one knows you exist, they can’t visit and buy something. If you don’t have a physical storefront, no…

How to Turn Email Subscribers into Customers

Building an email list is a great accomplishment — it’s one of the most valuable assets your business can have.…

Why You Can’t Wait to Create Urgency in Your Marketing

Urgency sells. People buy with emotion and justify their purchases with logic. Urgency delivers both. It ignites the very powerful…

Increase Sales by Adding Chat to Your Website

Due to the COVID-19 pandemic, consumers are shifting their buying habits from in-store to online. Businesses everywhere have adapted and,…

How to Get Quick Wins for Your Online Store

There’s no such thing as an overnight success. Behind the sudden rise of almost any company or organization were many…

How to Use Transactional Emails to Foster Customer Loyalty

Staying in touch with your customers with timely, informative emails after they make a purchase is an important part of…

Creating Amazing Content for Your Service-Based Business

Attracting new customers and prospects to your business largely relies on having high-quality content. You can push out this content…

Adapt for the Future with Facebook Conversions API

The advertising industry is changing in ways that will affect all businesses who rely on an ad-supported internet to grow.…

How Apple’s iOS 14 Update Impacts eCommerce Advertising

The much-anticipated iOS 14 update from Apple has arrived. And with it comes a slew of new changes for online…

Increase Your Bookings: 13 Can’t-Miss Marketing Tips

Whether you book excursions, classes, or accommodation, marketing is an important part of your business plan. It helps you reach…

Fewer Abandoned Carts, More Sales: Nine Proven Strategies

If you’re an eCommerce merchant, chances are you’ve experienced an abandoned shopping cart or two. An abandoned cart is when…

Showcase your products to shoppers across Google on any budget

From Google Search to YouTube, Google has long provided an indispensable suite of marketing tools for ecommerce businesses. That’s why…

Five Step Guide: Creating a Winning Cyber Monday Strategy

The holiday season will be here before you know it. For businesses, that means it’s time to start thinking about…

Marketing 101: Top Ten Tips for an Effective Call-to-Action

Lead generation is your bread and butter for long-term growth and stability. Your store depends on a steady stream of…

How to Use Email Marketing to Increase Product Reviews in Five Steps

How many of us have noticed a new restaurant in our area, only to pull out our phone and immediately…

Find Your Online Marketing Mix: Tools You Need to Succeed

Entrusting all the marketing for your products and services to a single media channel is unwise, no matter how well…

An Advanced Guide to Product-Based SEO for Online Stores

eCommerce stores have two basic strategies to help people find their products online: purchase ads or improve search rankings. The…

How to Create a Regular Flow of Social Media Content

If you’re an eCommerce store owner, social media is one marketing tool that you simply can’t ignore. Doing so would…

Google Ads Basics: How to Create an Effective Google Ads Strategy

Note: This article assumes the reader has some familiarity with using Google Ads but may not have focused on Google…

Top Nine SEO Tips for Ecommerce Stores

If you plan on selling products or services online, you need to make sure that people can actually find you.…

Mobile Marketing for eCommerce — How to Capture, Engage, and Convert More Traffic

Mobile marketing is distinct from traditional eCommerce marketing simply because of the device customers are using to find and access…

A Guide to Using Pinterest to Market Your Products

With an amazing product in hand and a great WooCommerce store, marketing is the only thing standing in the way…

Global Expansion is Within Your Grasp: Here’s How with Help from Google

Does your store already sell to multiple countries? Or do you have ambitions of taking your brand worldwide? If so,…

TikTok Marketing: A Guide for WooCommerce Stores

No matter the size of your business or the type of products you sell, building your customer base is likely…

Ten Customer Retention Strategies to Boost Revenue for eCommerce Stores

Loyal customers are incredibly valuable for eCommerce stores. So when you acquire new ones, it’s important to deliver a great…

Social Media for Ecommerce: Choosing the Right Platforms

As you learned in Nine Ways to Use Social Media, it can be lucrative for online stores to prioritize social…

How to Create an Email Marketing Strategy for Your Online Store

New software continues to enter the market claiming to be the ‘secret’ to business growth, marketing, and increased profits. While…

Reach More Customers by Running Paid Ads with Performance Max

Performance Max helps you reach more shoppers across Google properties, including YouTube, Gmail, Search, and the Google Display Network. Your…

Social Commerce Strategies and Best Practices

Social commerce is the fastest-growing trend in ecommerce, boasting a compound annual growth rate (CAGR) of around 30%. It’s no…

Get More from Your Email Marketing with MailPoet

With the latest version of MailPoet, we’ve streamlined the way you can manage your MailPoet account through your WooCommerce dashboard.…

How to Grow Your Store with Omnichannel Marketing

Omnichannel marketing (also referred to as cross-channel marketing) is focused on delivering a consistent, branded, and personalized customer experience across…

Grow Your Business with Omnichannel Retail

Global ecommerce sales will top five trillion dollars for the first time this year. Considering this rate of growth, it’s…

Black Friday email marketing strategies

Black Friday and Cyber Monday are almost here. If you’re planning to run a Black Friday sale, you’ve got company,…

Getting started with ecommerce content marketing

There are a variety of ways to help customers find your online store — but many of them require a…

Podcasting to sell: The ultimate guide to launching a podcast

Bruno Zagorščak is the Chief Content Officer (CCO) and one of the founders of Neuralab and Transmeet Television. He specializes…

Email sender requirements: What you need to know for February 1, 2024

Effective February 1, 2024, Google and Yahoo will roll out new email sender requirements. This change may prevent your emails…

Affiliate marketing 101: Harness it to earn more revenue

What is affiliate marketing? There are a lot of ways to make money online. You can, of course, launch your…

Ecommerce email marketing: Your complete guide

Ecommerce email marketing is the best way to engage your audience and nurture relationships with your customers and subscribers. There…

Email marketing ideas – three steps to unlock your next campaign

Email marketing ideas — three steps to unlock your next campaign Email marketing campaigns are a fundamental part of growing…

More WooCommerce traffic: Proven long and short-term strategies

Is it possible to attract people to your WooCommerce store even with all the big corporate competition? Yes! Your online…

Social selling 101: A complete guide to social sales success

When was the last time you bought something just because you saw it on social media? It probably happens more…

SEO checklist for ecommerce, blogs, and online businesses

If you’re motivated to grow your online presence, it’s time to get to work on your SEO (search engine optimization). …

Boost your conversions with AI-powered marketing

This article was contributed by CoSpark, an award-winning WooCommerce agency. CoSpark specializes in enterprise-level development exclusively on WordPress and WooCommerce…

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