Hooked Online
Hooked Online is one of Australia's largest online fishing tackle retailers — a category-led e-commerce store built for anglers who browse from the bank, the boat, or the car park, with premium brand-name gear at competitive prices since 2010.
Homepage
From rods and reels to lures, lines, boating, outdoor, and clothing, the site gives anglers everything they need in one place — with department navigation, brand browsing, trending and clearance aisles, and a checkout flow tuned for mobile.
We designed and developed the experience end to end: a bold outdoor brand identity, deep product taxonomy across fishing, boating, outdoors, and apparel, plus account management, order tracking, and shipping policies that keep customers confident before and after they buy.
The brief
Hooked Online needed more than a generic catalogue. Anglers shop by very specific gear — species, technique, brand, and price point — and expect to find tackle, boating accessories, and clothing without wading through confusing menus.
The catalogue spans thousands of SKUs across four top-level departments, with sale, clearance, and trending collections that need to stay fresh. The site had to feel trustworthy for serious anglers restocking weekly, while still welcoming newcomers building their first kit — all on mobile screens in bright sunlight.
What we delivered
A custom e-commerce storefront with an outdoor-focused palette, product photography-led cards, and category architecture that mirrors how anglers actually shop — fishing tackle first, then boating, outdoor gear, and clothing.
The result is a credible national retail channel: searchable catalogue, filterable category pages, detailed product specs, brand discovery, and support pages that keep customers confident from first browse to tracked delivery.
Fishing
Inside the tackle shop.
Screens captured from the live site — homepage, fishing category, product detail, brand directory, and customer support pages.
Homepage & hero
A bold hero — "Every good catch starts here" — with department navigation across Fishing, Boating, Outdoors, and Clothing, plus trending, new arrivals, and clearance shortcuts for returning anglers.
Category browsing
The fishing department with sidebar filters, sort options, and a dense product grid spanning rigs, lures, rods, reels, and accessories — structured for anglers who know what they're after.
Detailed product pages
Individual product pages with gallery imagery, specifications, stock status, and add-to-cart — giving anglers the detail they need before buying tackle sight-unseen.
Brand discovery
A dedicated brands directory surfacing Wilson, Jarvis Walker, Zerek, and dozens more — so loyal anglers can jump straight to their preferred manufacturer.
Brand story & trust
The About page explains Hooked Online's journey from a small Gold Coast family business to one of Australia's largest online tackle retailers — with competitive pricing and personalised service.
Shipping & returns
Clear shipping and returns policies — including free shipping on orders over $100 — that set expectations before checkout and reduce post-purchase support queries.
Everything a fishing retailer needs online.
Product discovery, brand browsing, and account tooling built as one e-commerce experience.
Deep category taxonomy
Four top-level departments — Fishing, Boating, Outdoors, and Clothing — with subcategories from rods and reels to marine electronics and apparel.
Brand-name catalogue
Premium tackle from Wilson, Jarvis Walker, Zerek, and dozens more — curated for anglers who demand quality gear at competitive prices.
Filterable category pages
Sidebar filters, sort options, and dense product grids on every department page — so anglers narrow down by price, brand, and gear type fast.
Accounts & order tracking
Login, order history, and track-my-order support so repeat customers can follow shipments and reorder favourites without searching again.
Trending & new arrivals
Dedicated aisles for trending gear, new arrivals, on-sale items, and clearance — keeping the storefront fresh for returning anglers.
Brand directory
A visual brands page guiding anglers to their preferred manufacturers — from mainstream names to specialist tackle makers.
Free shipping threshold
Free shipping on orders over $100 — a clear incentive that encourages larger restock baskets without hiding the policy.
Shipping & warranty
Shipping, returns, warranty, and security policy pages that set expectations before checkout — reducing post-purchase friction.
Learn & blog content
A Learn section with fishing tips and product guides — turning one-time buyers into engaged customers who return for advice and gear.
From browse to stocked tackle box.
Four steps, optimised for anglers reordering gear on mobile between sessions on the water.
Discover the store
Land from search or referral, browse trending and new arrivals, and understand the range across fishing, boating, outdoor, and clothing departments.
Find your gear
Filter the fishing category by price and brand, compare rigs and lures, or jump to a favourite manufacturer from the brands directory.
Build your cart
Add tackle, lines, and accessories — review specs on each product page — then check out with account or guest flow.
Restock with confidence
Track the order, return for clearance and sale events, and reorder with the same category shortcuts and brand pages.
Built for restocking, not just launch day.
The catalogue supports new arrivals, clearance events, and seasonal promotions — without a developer for every SKU.
- Neto product catalogue with category hierarchy across fishing, boating, outdoor, and clothing
- Brand pages and manufacturer filters for fast discovery
- Trending, new arrivals, on-sale, and clearance collections managed through the platform
- Shipping, returns, warranty, and policy pages editable without code
- Account management with order history and tracking
- Blog and Learn content for fishing tips and product guides
Custom build, production-ready.
Neto e-commerce platform with custom theming, category filters, brand pages, account management, and order-tracking integrations.
Need an outdoor e-commerce site like this?
We build product-led storefronts with the category depth, mobile experience, and brand discovery specialist retailers actually need.