Gift cards play an important role, especially around the holiday shopping season, when 30% of all retail sales occur. Most major online stores offer them to drive sales and give…
During the holidays, when retailers are competing for ad space and market share, it’s especially important to make your brand stand out. Engaging with consumers in meaningful and unique ways…
Influencer marketing is an inevitable byproduct of social media. Why? Because it’s basically a super-charged testimonial. It’s word-of-mouth advertising on a large scale, delivered by social media users with huge…
Advertising on Facebook can require a bit of a time investment. From creating ads to experimenting with ways to get more results, it’s not always clear how to make ad…
If no one knows you exist, they can’t visit and buy something. If you don’t have a physical storefront, no one can drive by and see your sign. The only…
Building an email list is a great accomplishment — it’s one of the most valuable assets your business can have. So if you have a growing list, you’re already winning.…
Urgency sells. People buy with emotion and justify their purchases with logic. Urgency delivers both. It ignites the very powerful emotion of not wanting to miss out and it provides…
Due to the COVID-19 pandemic, consumers are shifting their buying habits from in-store to online. Businesses everywhere have adapted and, for many, that means increasing their online presence. According to…
There’s no such thing as an overnight success. Behind the sudden rise of almost any company or organization were many long nights of planning, lots of trial and error, and…
Staying in touch with your customers with timely, informative emails after they make a purchase is an important part of building your business. Businesses who do this well make shoppers…
