Every time someone makes a purchase online, there are a wealth of psychological factors that come into play. So understanding how the human brain works, and more specifically, how people…
For most of business history, a referral was a real person telling another real person about something terrific: “Hey, you should try this new service out.” “I used this product…
Are you tired of social media taking so much time but producing so few results for your business? It’s a lot of work — engaging in Facebook groups, researching the…
You know that content marketing is a valuable way to grow your business but you’re not sure what to write about or how to create content that really connects with…
You have a beautifully crafted store, people are finding your website, and sales are trickling in. What’s next? You could wait and hope that sales keep increasing, or you could…
Food isn’t just sustenance, it’s an experience. The word “foodie” started trending on Google in 2004 and, less than two decades later, food is everywhere. People love talking about food,…
When someone purchases from your store, you have the opportunity to communicate with your customer in a way that both delights them and makes them more likely to buy from…
It’s always important to truly understand your customers. What do their day-to-day lives look like? What problems does your product or service solve for them? Why did they choose you…
COVID-19 has many small business owners and their customers worried and confused. You might be tempted to limit communication with your audience because you’re afraid of saying the wrong thing.…
